The idea for the I AM Collection was birthed when we had a revelation from God about the need for Christians to know their identities in Him and be reminded of their individual callings.
"And God said to Moses, “I AM WHO I AM.”
In the Bible, God reveals Himself to Moses as I AM. That name of God is to be revered and remembered throughout all generations. This is a reminder of God speaking His promises over you, that you have an identity in Him.
"But as many as received Him, to them He gave the right to become children of God"
I AM is also a declaration of our calling and personal walk with God. What God has called you to, He will be faithful and and bring it to pass. So we are to walk always in His will, according to the plans that He has for each of us. He has called you Blessed; He has called you Chosen; He has called a Child of God; and so much more.